SEO and Data Analytics with Somnath Kayal
Here you get the breaks down of marketing analytics and data analytics into simple, no-fluff guides for beginners, small business owners, and curious marketers who want to make decisions backed by numbers — not guesswork.
Posts
Choose an SEO agency that sees AEO (optimization for AI) as a distinct area of work, rather than just an additional service added to a traditional SEO package. Ask them for screenshots of actual AI...
Answer Engine Optimization (AEO) is the response to this: it involves a set of practices that transform content from a mere link into a source from which an AI system can extract and cite information...
In recent times, AI has changed the data analysis job equation. Today, all you have to do is upload a messy CSV, type in the question in simple English, and get a clean chart back in seconds. But “the...
Don’t wait until Monday’s meeting to discuss Friday’s sales numbers. That used to be the norm, but not anymore. Marketing teams, finance departments, product managers – most of them...
This project takes a closer look at how SUGAR uses Instagram — from content style and posting patterns to influencer collaborations and audience engagement — to build brand visibility and drive sales...
SUGAR Cosmetics was started by husband-wife duo Vineeta Singh (CEO) and Kaushik Mukherjee (COO). Both met while pursuing their MBA at IIM Ahmedabad — Vineeta had studied electrical engineering at IIT...
The tools below solve that problem in different ways, from free baseline tracking to enterprise-grade revenue attribution. Here are 5 of the best B2B marketing analytics SaaS tools to consider in...
If you’re running a small business and pouring money into ads, social media, or content marketing, there’s one number you need to know before anything else: Customer Acquisition Cost...